Massimo Merlino

University of the Republic of San Marino

Papers

Total Citations

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About

Massimo Merlino is a leading voice in the evolution of supply chain management, with his seminal 2017 work, *The Augmented Supply Chain* (81 citations), laying the groundwork for a new paradigm. His research centers on the critical intersection of emerging technologies—including robotics, artificial intelligence, and big data—with the pressing need for environmental sustainability. Merlino argues that supply chains must not merely adopt new tools but fundamentally transform, becoming both technologically augmented and ecologically responsible. This dual focus on innovation and sustainability defines his major contribution: providing a strategic framework for navigating the complex, data-driven future of global logistics. By highlighting the "massive injection" of these technologies, he has helped shape how both academics and practitioners understand the imperative for change. His work is essential reading for anyone seeking to grasp how modern supply chains can be both more efficient and more resilient in the face of growing environmental challenges, establishing him as a key thinker in the field.