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48
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About
Kevin Morin is a leading scholar at the intersection of artificial intelligence, culture, and public discourse. His research critically examines how AI technologies are socially constructed, translated, and justified in the public sphere, blending science and technology studies with communication theory. In his most-cited work, "How to translate artificial intelligence? Myths and justifications in public discourse" (2020, 48 citations), Morin reveals how automated technologies are shaped not only by algorithmic processing and technical bias but also by the cultural expectations and narratives that surround them. He demonstrates that the very "smartness" attributed to AI is a product of social myths and justifications, which in turn influence how these systems are developed, perceived, and deployed. This contribution has been pivotal in reframing AI not as a purely technical phenomenon but as a deeply cultural one. With a growing citation record and a reputation for bridging critical theory and empirical analysis, Morin’s work is essential reading for anyone seeking to understand the real-world implications of AI beyond the engineering lab.
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