K. Bhavana Raj

Papers

Total Citations

H-Index

About

K. Bhavana Raj is a researcher whose work bridges the critical intersection of financial management, artificial intelligence, and business sustainability. Her primary research areas include the financing efficiency of small and medium-sized enterprises (SMEs), the transformative role of machine learning in business ecosystems, and the application of fuzzy evaluation methods in economic analysis. Raj’s major contributions are exemplified by her highly cited 2023 study, “Fuzzy Evaluation Method on the Financing Efficiency of Small and Medium-Sized Enterprises,” which has garnered 25 citations and addresses the pervasive internal inconsistencies and competitive pressures hindering SME growth. Additionally, her 2021 paper, “Role of machine learning in changing social and business eco-system – a qualitative study to explore the factors contributing to competitive advantage during COVID pandemic,” also with 25 citations, explores how ML and AI algorithms enhance business scalability and operational resilience during crises. Despite a retraction of the latter, its initial impact underscores her influence in examining technology’s role in competitive advantage. Raj’s work is notable for its practical relevance, offering actionable insights for policymakers and entrepreneurs navigating rapid economic change. Her research continues to shape discussions on integrating advanced analytics into traditional financial evaluation frameworks.