Joanne Osuashi Sanni
Papers
1
Total Citations
5
H-Index
1
About
Dr. Joanne Osuashi Sanni is a pioneering researcher at the intersection of process mining, data-driven intelligence, and marketing automation. Her primary research areas include problem-oriented process mining (POPM), workflow optimization, and auditable lifecycle control for automated marketing systems. Dr. Sanni’s major contribution lies in introducing the POPM framework, a systematic approach that shifts focus from conventional campaign performance metrics to diagnosing, monitoring, and optimizing the underlying workflows of marketing automation. This innovation enables organizations to detect inefficiencies, ensure compliance, and enhance transparency in complex digital processes. Her most-cited work, “Problem-Oriented Process Mining for Auditable Marketing Automation Lifecycle Control” (2025), has already garnered 5 citations, reflecting its early impact and relevance in both academia and industry. By bridging process mining with marketing technology, Dr. Sanni has opened new avenues for auditable, data-driven decision-making. Her work is particularly notable for its practical implications in improving accountability and operational intelligence, making her a rising voice in the fields of business process management and digital marketing analytics.
Research Focus
Key Achievements
Top Papers
- 1