Fiona Fui‐Hoon Nah

Missouri University of Science and Technology

Papers

Total Citations

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About

Fiona Fui‐Hoon Nah is a leading scholar in human-computer interaction and information systems, renowned for her work on virtual reality, mobile commerce, and technology adoption. Her research explores how emerging technologies reshape business practices and user experiences, with a particular focus on immersive environments and crisis-driven digital transformation. One of her most impactful contributions is her 2020 study on the role of technology in navigating the COVID-19 pandemic, which has garnered 54 citations and provided critical insights into how businesses rapidly adapted to remote work, e-commerce, and digital collaboration. This work underscores her ability to address timely, real-world challenges through rigorous analysis. Beyond this, Nah has published extensively on user engagement in virtual worlds, mobile payment systems, and the psychological factors influencing technology acceptance, earning her a reputation as a pioneer in bridging theoretical frameworks with practical applications. Her research has been widely cited, reflecting its influence on both academic discourse and industry practice. A dedicated mentor and editor, she continues to shape the field through her leadership in top-tier journals and conferences, making her a vital resource for students and researchers seeking to understand the intersection of technology, human behavior, and organizational change.