Bijay Prasad Kushwaha

Vellore Institute of Technology University

Papers

Total Citations

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About

Dr. Bijay Prasad Kushwaha is a prominent scholar at the intersection of artificial intelligence and marketing, whose work is redefining how technology shapes consumer behavior and business strategy. His research primarily focuses on the transformative role of AI, data analytics, and decision sciences in modern marketing, with a particular emphasis on bibliometric analysis and science mapping to chart emerging trends. His most cited paper, "Artificial intelligence in marketing research and future research directions: Science mapping and research clustering using bibliometric analysis" (2023), has already garnered 64 citations, marking it as a foundational reference in the field. In this seminal work, Kushwaha systematically maps the intellectual structure of AI in marketing, identifying key research clusters and offering a roadmap for future inquiry. His contributions are notable for bridging computational methods with strategic marketing insights, providing both academics and practitioners with a clear lens to understand the rapid evolution of AI-driven marketing. Through his rigorous bibliometric approaches, Kushwaha has established himself as a leading voice in forecasting the trajectory of marketing innovation, making his research indispensable for students and researchers navigating the digital transformation of the discipline.