Afifah Shafa Haura

Papers

Total Citations

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About

Afifah Shafa Haura is an emerging researcher in digital marketing and social media communication, with a focused interest in the strategic use of viral content for brand engagement. Her most cited work, "Musik Viral dalam Peningkatan Brand Awareness pada Konten TikTok" (2024), explores how trending music on TikTok serves as a pivotal element in capturing audience attention and elevating brand visibility. By examining the intersection of audio trends and consumer psychology, Haura demonstrates how viral soundtracks can amplify marketing reach in the fast-paced digital landscape. Though early in her career, her research has already garnered attention, with her paper cited once, signaling growing relevance in the field. Haura’s work contributes to a deeper understanding of platform-specific marketing tactics, offering practical insights for brands navigating TikTok’s algorithm-driven ecosystem. Her findings are particularly valuable for students and practitioners seeking to leverage ephemeral trends for sustained brand awareness. As digital media continues to evolve, Afifah Shafa Haura positions herself as a thoughtful analyst of how music and virality shape modern consumer behavior.