Artificial Intelligence And Robotics In Managing Advertising Campaigns And Interaction With Clients

Abstract

The conceptual goal of the study is to substantiate the role of artificial intelligence (AI) and robotics in managing advertising campaigns and interacting with customers. In the context of rapid technological development, marketing is increasingly focused on process automation, the use of artificial intelligence to personalize content and optimize advertising strategies. The key areas of application of artificial intelligence in advertising are substantiated, including the creation of personalized advertising materials, targeting automation, user behavior prediction and improving interaction with customers through chatbots and virtual assistants. The importance of robotics is argued, in particular, robotic systems that help in managing advertising campaigns, analyzing big data and optimizing processes in real time. It is shown that modern technologies of artificial intelligence and robotics in advertising campaigns, such as increasing accuracy, reducing costs, improving customer service and increasing conversion, have a number of their advantages. The major, identified issues of using these technologies by company, such as, data security issues as well as ethical issues. AI simplifies tasks in the planning process, execution, and execution of marketing strategies.