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To whom does service robot anthropomorphism appeal? The roles of customer social context, power, and perceived social connectedness

Bin Wang, Yao Han, Fengyuan Xie, Jay Kandampully, Qi Duan

Year
2025
Citations
14

Keywords

Social connectednessAppealContext (archaeology)Power (physics)Service (business)BusinessSocial powerMarketingPsychologySocial psychology

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