Launching new ventures: an entrepreneurial approach

Abstract

Note: All chapters include Learning Objectives, a New Venture Checklist, Issues to Consider, Experiencing Entrepreneurship, and Relevant Case Studies. I. Entrepreneurial Opportunity 1. Understanding Entrepreneurship Profile 1.1 David Can Still Beat Goliath The Promise of Entrepreneurship The Nature of Entrepreneurial Start-ups Socially Responsible Entrepreneurship: Salesforce.com's Culture Is About Philanthropy A Brief History of the Entrepreneurial Revolution Entrepreneurial Trends Looking Ahead: The Organization of the Book 2. Preparing for the Entrepreneurial Journey Profile 2.1 From Professor to Entrepreneur Saying Goodbye to Stereotypes Pathways to Entrepreneurship Socially Responsible Entrepreneurship: CyberAngels Protecting Cyberspace Entrepreneurship as a Career Path: Challenges and Opportunities Preparing to Become an Entrepreneur Global Insights: When New Businesses Go Global 3. Recognizing and Creating Opportunity Profile 3.1 A Genius Inventor with a Passion for Life Creativity and Innovation Invention as a Creative Process Challenges to Creativity Profile 3.2 Actor Turned Entrepreneur Removing the Roadblocks to Creativity Removing the Challenges to Problem Solving Sources of Innovation Socially Responsible Entrepreneurship: Entrepreneurs Teaching the Hungry How to Feed Themselves 4. Developing a Business Model Profile 4.1 Why a Business Model Matters Developing a Business Concept The Value Chain and the Concept The Business Model Global Insights: Business Models for the Developing World II. Feasibility Analysis: Testing the Business Concept 5. Conducting a Feasibility Analysis Profile 5.1 Let Your Product Speak for You Socially Responsible Entrepreneurship: Say Hello to a Green Winery Preparing for Feasibility Analysis An Overview of the Feasibility Tests Drawing Conclusions from Feasibility Analysis 6. Analyzing the Industry and Market Profile 6.1 Joaquim Splichal: Really Cooking in a Tough Industry An Overview of Industry Analysis Frameworks for Understanding Industries Analyzing an Industry Socially Responsible Entrepreneurship: Having It All Characterizing the Target Market Gathering Competitive Intelligence 7. Analyzing Product/Service Risks and Benefits Profile 7.1 When Proprietary Rights Bite The Nature of Product/Process Development How Entrepreneurs Develop Products and Services Intellectual Property Global Insights: Speeding Time-to-Market 8. The Founding Team Profile 8.1 All for One and One for All Creating the Founding Team Seeking Professional Advisers Building a Board of Directors Socially Responsible Entrepreneurship: Survival of the Fittest Outsourcing with Independent Contractors Drawing Conclusions from the Founding Team Assessment 9. Analyzing Start-up Financials Profile 9.1 How Much Does It Really Take to Realize a Dream? Identifying Start-up Resource Requirements Develop Estimates for Financials Global Insights: Born Global Preparing the Pro Forma Income Statement Looking Ahead to Business Plan Financials III. The Business Plan: Building a Company 10. Constructing an Effective Business Plan Profile 10.1 Anatomy of a New Business Failure From Feasible Concept to Business Plan Socially Responsible Entrepreneurship: The Little Schoolhouse That Could The Business Plan: Strategy and Structure Effectively Organizing the Business Plan Successfully Presenting the Business Plan 11. Choosing the Legal Form of Organization Profile 11.1 Which Form Is Best? Making the Decision About Legal Form Sole Proprietorships and Partnerships Global Insights: China Espousing New Forms of Business Ownership Corporation Limited Liability Company The Nonprofit Corporation Choosing the Right Legal Form at Each Milestone 12. Incorporating Ethics and Social Responsibility into the Business Profile 12.1 Promoting Women Entrepreneurs in Bangladesh Ethics Socially Responsible Entrepreneurship: Room to Read Social Responsibility Vision and Values Core Values and Success 13. Designing an Entrepreneurial Organization Profile 13.1