Cases in international marketing

摘要

I. THE INTERNATIONAL MARKETING ENVIRONMENT. Case 1. Skisailer. Cases 2A, B, C, and D, Porsche AG. Case 3. DowBrands Ziploc...A (R). II. CHALLENGES IN EMERGING MARKETS. Case 4. Wiltech India Limited. Case 5. P.T. Food Specialities, Indonesia (FSI). Case 6. Ericsson do Brasil. III. MARKETING IN EASTERN EUROPEAN MARKETS. Case 7. Iskra Power Tools. Case 8. Sony in Poland. Case 9. Bolshevichka Apparel Company: Managing in Perestroika. IV. THE CHALLENGE TO MARKET IN JAPAN. Case 10. Kirin Brewery Co. Ltd.: The Dry Beer War. Case 11. Philip Morris K.K. Case 12. Lestra Design. Case 13. Delissa in Japan. V. THE PAN-EUROPEAN CHALLENGE. Case 14. Nokia Data. Case 15. Pharma Swede: Gastirup. Cases 16A and B. Alto Chemicals Europe. VI. THE GLOBAL CHALLENGE. Case 17. Black & Decker International: Globalization of the Hardware Line. Case 18. Worldwide Robotics Industry, 1987. Cases 19A and B. Asea Robotics AB. Case 20. The World Paint Industry. Case 21. ICI Paints (A): Strategy for Globalization. VII. THE MANAGERIAL CHALLENGE: IMPLEMENTING INTERNATIONAL MARKETING PROGRAMS. Case 22. Pakkasakku OY: Communicating with Customers. Case 23. Mediquip S.A. (R). Case 24. Club Med Espana. Case 25. Libby's Beverages: Um Bongo Fruit Drink. Case 26. Alliance ANDIV.