User Perception of the Home Robot Price

摘要

The development of the home robot and its service industry is globally getting extra attention. However, the users' perception and reaction of the home robot prices are not systematically studied by the companies. Therefore, this research is conducted to verify the users' perception of the home robot prices. In order to do so, the status of the home robot was investigated first, and then the user target and home robot functions were classified to carry out a survey to check the prices that the users actually estimate. The ratio of the price ranges of the $300-$500 and $500-$700 was fairly high. The noteworthy aspect was that the working moms tended to evaluate the prices to be expensive; the response ratio of the working moms in the price range of $700-$900 and $900-$1,100 were higher than the other targets. These results should be considered when setting the prices. Especially when releasing an expensive robot, it should be targeted for a specific group or should provide specialized services. This research should be able to assist in computing the selling price of the home robots and expedite the consumption as well as in designing and developing the home robots that the users can actually purchase.