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PERCEPTION

Newspaper trust and credibility in the age of robot reporters

Brad Schultz, Mary Lou Sheffer

发表年份
2017
引用次数
5

摘要

Abstract Audience perception of trust and credibility related to computer-generated journalism was investigated through a national survey of news consumers. Results indicated significantly negative attitudes towards news stories produced by computer algorithms rather than human journalists, and that both credibility and trust were key predictive factors in such attitudes. Implications for the newspaper industry were discussed, including a greater need for newspaper transparency and audience education.

关键词

CredibilityNewspaperTransparency (behavior)JournalismPerceptionPolitical sciencePublic relationsAdvertisingPsychologyBusiness

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