Smart technologies in banking

摘要

The article is aimed at the current issues of using smart technologies and innovative approach during evolution and transformation processes in banking. The study identifies the special place of this topic for achieving a high level of efficiency and competitiveness of banks and characterizes the impact of the introduction of technological approaches on the customer base and its perception of banking products. The main functions of banking innovations in this area are analyzed and the justification of their feasibility at the present stage of economic development is provided. A number of the most promising technologies and approaches to banking activities are allocated, namely: contactless payment, digital wallets, biometric identification, person-to-person payments, collective financing, omnichannel banking, interaction with FinTech companies, blockchain, big data, artificial intelligence, smart machines, Internet of Things, behavioral banking, retail bank, application programming interfaces, multi-component bank, open banking, augmented reality, robotic automation, hybrid clouds. The relevance of the identified areas is proved based on their perception by analyzing the popularity of the identified topics in Google search queries using the Google Trends tool. The perception of smart technologies in banking by Internet users in the world and specifically in Ukraine is investigated, which gave grounds to conclude that there is a significant interest in them, and therefore the expediency of further study and implementation in the activities of banks. It is identified that the most perspective technologies are biometric identification, blockchain, Internet of Things, big data analysis, artificial intelligence, etc. Several technologies have been identified, namely, collective financing (crowdfunding), application programming interfaces (APIs) and digital wallets, which are less popular in Ukraine than in the world in general, and therefore require detailed research and study of the relevance of their application in the domestic banking market. Possible directions for further innovative development of banking institutions based on the use of smart technologies are proposed. Based on panel data for 60 banks of Ukraine for the period 2014-2022, the author analyzes the correlations between the indicators of the use of digital technologies and the financial performance of banks and builds regression dependencies of financial indicators of banks on the indicator of the number of electronic means of payment in active circulation. The theoretical value of the study is to identify the most promising smart technologies and innovative approaches to banking business in modern conditions. The practical value lies in studying the level of perception of high-tech innovations in the field of banking services by the active public and identifying further directions for the development of this process. We consider it advisable to direct further research in the context of a detailed study of the possibilities of applying the identified technologies in specific banking products or business processes.