СТРАТЕГІЧНЕ УПРАВЛІННЯ РОЗВИТКОМ ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВІЗАЦІЇ ЕКОНОМІКИ

摘要

The article investigates the characteristics of the digital economy as a modern secondary social development. It has been determined that digitalization is accompanied by the transformation of economic processes: from robotic production of goods (goods and services) of mass consumption to new productions for the creation of goods with individual characteristics for each consumer. It has been discovered that the companies with the largest capitalization in the world have long switched to the digital economy, which led to a significant increase in the efficiency of their work. The preconditions of digitization of the Ukrainian economy are analyzed and the conclusion is made that our country clearly lags behind a number of indicators from the leading countries in the field of informatization of economic processes. So the rating for Ukraine in 2016-2017 is the following: the number of Internet users is 80th place (in 2015-2016. - 80), broadband Internet connection - 64 (72), Internet bandwidth - 68 (64), broadband broadband connection - 131 (121). Moreover, Ukraine has considerably worsened its position in comparison with the previous year for the last two components of using ICT. However, in general, the Ukrainian information and communication sector is developing dynamically and has considerable potential to prove itself as an important part of the information society of the world. Therefore, today the rate is made on the formation of the digital economy in the country, as it is a matter of national security and independence of Ukraine, competition of domestic companies, the country's position on the world stage for the long-term perspective.Based on the fact that enterprises are the core of the digital transition of the country's economy, the strategic aspects of managing Ukrainian enterprises on the basis of digitalisation are identified, and alternative strategies, goals and key directions of their digital transformation are identified. It is concluded that a digital jump transition is not possible, and therefore, it is first necessary to analyze the technological readiness to work with the figure - the extent of penetration of ICT into production. It is equally important to assess the organizational and methodological readiness of the enterprise - the availability and maturity of the management processes, their effectiveness, the current level of readiness of information systems, which should become an element of strategic analysis of the enterprise. It has been determined that the strategic goals of the digitalization strategy should be to use new market opportunities, improve the quality of service orders, optimize business processes and expand the market.