Sara Schertz

Papers

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About

Sara Schertz is a rising scholar at the forefront of digital communication and human-computer interaction, with a focused expertise in how emerging technologies reshape social behavior. Her research primarily investigates the psychological and social dynamics of virtual reality (VR), examining how avatar appearance and digital mediums influence self-disclosure and interpersonal trust. In her most-cited work, "How Does Virtual Reality Compare? The Effects of Avatar Appearance and Medium on Self-Disclosure" (2022, 12 citations), Schertz provides critical early evidence on how VR may fundamentally alter the way people share personal information compared to traditional 2D platforms like social media and video conferencing. This work is particularly timely as VR is poised to become a dominant communication channel. By dissecting the nuanced effects of avatar design and immersive environments, Schertz’s contributions offer valuable insights for designers, psychologists, and policymakers navigating the ethical and social implications of virtual spaces. Her research not only advances academic understanding but also provides practical guidance for creating more authentic and safe digital interactions, marking her as a key voice in the future of mediated communication.