Miriam Scaglione

HES-SO University of Applied Sciences and Arts Western Switzerland

Papers

Total Citations

H-Index

About

Miriam Scaglione is a leading researcher in the fields of tourism management, information technology adoption, and consumer behavior in digital environments. Her work critically examines how tourism enterprises and destinations integrate emerging technologies, with a particular focus on the phenomenon of "leapfrogging"—where organizations bypass traditional stages of technology adoption to embrace more advanced tools. Her most-cited paper, "An Investigation of Leapfrogging and Web 2.0 Implementation" (2010, 9 citations), provides foundational insights into how small and medium tourism enterprises can strategically adopt Web 2.0 platforms to enhance competitiveness and customer engagement. This study has influenced subsequent research on digital transformation in tourism, highlighting the role of social media and user-generated content in reshaping marketing and service delivery. Scaglione’s contributions extend to understanding the socio-economic impacts of technology adoption, bridging theoretical frameworks with practical applications for industry stakeholders. Her work is widely recognized for its relevance to sustainable tourism development and innovation management, making her a key voice in the intersection of technology and tourism studies.