Marta Golin

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About

Marta Golin is a leading researcher at the intersection of labor economics, behavioral economics, and the future of work. Her work investigates how individuals and policymakers respond to the rapid transformation of labor markets driven by automation and artificial intelligence. In her highly cited 2022 study, “Human capital investment and perceived automation risks: Evidence from 16 countries” (68 citations), Golin provides groundbreaking cross-country evidence on how perceived threats from robotics and AI shape workers’ decisions to invest in new skills. She demonstrates that human capital investment is not only a function of traditional economic incentives but is also deeply influenced by psychological factors such as locus of control, risk preferences, and impatience. This work has become essential reading for researchers and policymakers designing retraining programs and educational policies in the age of automation. Golin’s research offers a nuanced, behavioral lens on one of the most pressing economic challenges of our time, establishing her as a key voice in understanding how to prepare the global workforce for a rapidly changing technological landscape.