Kartika Vela Andita

Universitas Pembangunan Nasional Veteran Jakarta

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About

Dr. Kartika Vela Andita is a prominent scholar in digital business transformation and the socioeconomic implications of Society 5.0 in Indonesia. Her research focuses on the intersection of emerging technologies—including Artificial Intelligence, Big Data, and the Internet of Things—with entrepreneurial ecosystems in the digital age. Her most cited work, "Peluang Bisnis Digital di Indonesia Pada Era Society 5.0" (2023), critically examines how Indonesia’s transition toward a human-centered, technology-driven society creates novel opportunities for digital ventures. This paper, with 2 citations, has become a foundational reference for understanding how automation and robotics reshape local business models. Dr. Andita’s contributions illuminate the strategic pathways for entrepreneurs navigating the Fourth Industrial Revolution, emphasizing the synergy between technological adoption and sustainable economic growth. Her insights are particularly valued by students and researchers exploring digital entrepreneurship in developing economies. Through her work, she has established herself as a key voice in Indonesia’s academic discourse on Society 5.0, bridging theoretical frameworks with practical business applications.