Antti Rautiainen

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About

Antti Rautiainen’s research sits at the intersection of management accounting, digitalization, and organizational identity, with a particular focus on how professional roles evolve in response to technological and institutional change. His most-cited work, “Towards fluid role identity of management accountants: A case study of a Finnish bank” (2024, 24 citations), offers a compelling empirical analysis of how digitalization and AI tools are reshaping the professional identity of management accountants. Through an in-depth case study, Rautiainen demonstrates that role identity is no longer fixed but “fluid”—constantly adjusting to shifting expectations and context-specific demands. This contribution is significant for both theory and practice, providing a nuanced framework for understanding how professionals navigate the blurring boundaries between traditional accounting work and emerging data-driven roles. Rautiainen’s work is particularly timely as organizations increasingly adopt artificial intelligence and advanced information technologies, raising critical questions about expertise, autonomy, and professional legitimacy. His research is widely cited by scholars studying accounting change, digital transformation, and professional identity, and it serves as a foundational reference for those exploring the human dimensions of technological disruption in financial institutions.